On August 15, 2022, India celebrated its 75th anniversary of independence, and Prime Minister Narendra Modi’s appeal for “Har Ghar Tiranga” was heartily embraced by the populace. According to the traders’ organization Confederation of All India Traders, PM Narendra Modi’s Har Ghar Tiranga campaign drove sales of more than 30 crore flags this year, amounting to Rs 500 crore (CAIT).
The campaign demonstrated the skill and capacity of Indian MSME businesses who produced more than 30 crore flags in a record 20 days, satisfying the people’s extraordinary demand for Tiranga, according to CAIT.
The effort, known as “Azadi Ka Amrit Mahotsav,” was started by Prime Minister Modi in March 2021 to mark the 75th anniversary of India’s independence.
The Flag Code of India, 2002, was amended in 2002, according to the Ministry of Home Affairs, allowing the production of polyester or machine-made flags as well as hand-spun and hand-woven or machine-made cotton, wool, and silk khadi bunting. The modification made flags more readily available and provided work for more than 10 lakh people who produced the tricolor at home or in other locations, heavily utilizing local tailors in the process.
The SME manufacturing and trading sector worked day and night to make a huge quantity of Indian flags in a very organized manner. Historically, just $150–200 million of the Indian tricolor was sold each year during the festivities of Independence Day. However, the Har Ghar Tiranga movement has greatly increased sales by 500 crores of rupees.
The government’s decision to include the tricolor campaign in businesses’ Corporate Social Responsibility (CSR), claims CAIT, is also connected to the rise in demand.