For coverage of the 2023 World Cup on Instagram, WhatsApp, Facebook, and Threads, Meta teams up with the ICC

In order to increase coverage of the Indian cricket World Cup, Meta and the International Cricket Council (ICC) have struck a cooperation. According to Meta, the new alliance is the largest-ever creator campaign for an ICC competition. Meta will set up access to various creators during the ICC Men's Cricket World Cup 2023 to deliver behind-the-scenes coverage and interactivity during, before, and after the matches.

Continue ReadingFor coverage of the 2023 World Cup on Instagram, WhatsApp, Facebook, and Threads, Meta teams up with the ICC