Dentsu Webchutney, a digital creative agency, has been awarded the digital mandate for online travel agency MakeMyTrip. The account will be handled out of the agency’s Mumbai office after a multi-agency proposal.
“MakeMyTrip is a significant success for us because not only does it demonstrate the best in the business confidence in our agency, but also because their values are a perfect match with ours. Upasana Naithani, assistant vice president of Dentsu Webchutney, stated, “We look forward to working on campaigns that drive both the business and the brand on the correct path.
Details about the Dentsu Webchutney Wins MakeMyTrip’s Digital Branding Deal
As part of the contract, the firm will concentrate on enhancing MakeMyTrip’s online visibility by putting forth an ambitious creative growth plan.
“While we intend to give larger travel occasions a competitive edge, our modern innovation allows us to be nimble enough to effectively target the micro-occasions. We anticipate a lot of clutter-breaking work in the future that not only pushes creative boundaries but also positively affects business. I’m happy that the kind people at MakeMyTrip share our enthusiasm, said Chaitanya Joshi, creative director of Dentsu Webchutney.
According to Vipul Prakash, chief operating officer of MakeMyTrip, consumers today expect more when connecting with brands across platforms. With Dentsu Webchutney, we intend to provide fresh, creative ideas and concepts that will make it easier to interact with Indian tourists. Our mission is still to speak with authenticity and to engage with new-age travelers in novel ways.
Since its founding in 2000, MakeMyTrip has established itself as one of the top businesses by giving many of its client’s offers, affordable airfares, savings, and an online booking experience. The company further asserts that it provides clients with services including quick savings, a fare calendar, MyRewardsProgram, MyWallet, and many others while periodically updating them to better meet changing customer needs and desires.