The world’s richest man, Elon Musk, is marketing a brand-new fragrance as he maintains a tradition of making what appear to be jokes into in-demand goods.
Musk tweeted on Tuesday about the fragrance, “Burnt Hair,” which he defined as “the essence of disgusting desire” before changing his Twitter bio to “Perfume Salesman.” The scent was priced at $100 per bottle on a separate sales page published by Musk’s tunneling business, Boring Co. Musk later tweeted that 10,000 bottles had been sold.
A brief about Elon Musk has released a new perfume called Burnt Hair with the scent “Repugnant Desire”
In a previous post from September, the billionaire had stated that Boring Co. would introduce a smell for guys that will help them “stand out in a crowd.” Given his last name, he tweeted in jest on Tuesday that going into the fragrance industry was inevitable. He asked: “Why did I even fight it for so long!?”
The CEO of Tesla Inc. has a history of introducing things that his devoted fans have sought after as collectors based on jokes.
Huge interest was generated when the Boring Co. sold a small batch of 20,000 flamethrowers in 2018 to raise $10 million for its tunnel-building tests. A pair of satin short shorts (priced at $69.420) to celebrate defeating short sellers and a Tesla Tequila based on an April Fools’ Day joke are other goods he has used to tease investors betting against the electric vehicle manufacturer.
A tunnel-based, high-speed transportation system called the “Hyperloop,” according to Musk, will be operational in the upcoming years. However, there are still many obstacles to overcome, such as obtaining project permits and passing environmental evaluations.
