Content Marketing.

When you encounter content marketing in the form of a podcast, blog, or print magazine, you might not even realize that you could be consuming branded content. This is often a sign of effective content marketing. Useful and relevant content can excite consumers to support your brand and share it with others. For example, Airbnb’s user-generated neighborhood guides are full of great suggestions from locals. In this article, we will define content marketing and outline strategies to elevate your brand.