According to news agency Reuters, which cited two people familiar with the arrangement, Reliance’s entertainment division JioCinema has struck a contract with The Pokemon Company to increase kids’ entertainment programming on the streaming platform.
A brief about JioCinema inks agreement with Pokemon to increase kid-friendly content
This is JioCinema’s most recent agreement to increase content on its platform in an effort to take on competing streaming services like Disney+ Hotstar and Netflix.
According to one of the individuals cited in the news agency’s article, the agreement was signed this month, making JioCinema’s streaming app the exclusive India platform partner for over 1,000 episodes and almost 20 movies of the Japanese anime series.
According to the source, the television series and films would be dubbed into up to three Indian languages in order to increase their appeal to viewers in the area. Pokemon is a multi-billion dollar, wildly popular media property that includes video games, trading cards, TV series, and motion pictures.
Regarding the deal, no financial information has been made public.
Reliance’s latest attempt to increase its footprint in the fast expanding Indian streaming market is evidenced by its recent effort to incorporate kid-friendly material.
The news agency also cited research firm Media Partners Asia in stating that by 2027, the domestic streaming market is expected to grow to a valuation of $7 billion.
JioCinema is anticipated to offer over 3,000 hours of kid-friendly material, including films and television series from DreamWorks, Animaccord, Entertainment One, and Cartoon Network Studios, according to the people cited in the story.
