Make My Trip, a major travel company, has received much criticism for an advertising that many have judged inappropriate and disgusting. The advertisement campaign, which was created exclusively for the highly anticipated India vs. Pakistan match at the ICC Cricket World Cup 2023, has aroused debate.
Details on Make My Trip is under fire for making a ‘tasteless’ offer to Pakistani cricket fans
Make My Trip announced a discount deal for Pakistani cricket fans based on the number of runs their team loses by in the advertisement. The ad’s objective, to convey hospitality and togetherness, appears to have fallen flat, since it struck a nerve with many.
The content of the advertisement asked Pakistani fans to come to India for the match at the Narendra Modi Stadium in Ahmedabad, invoking the Indian tradition of “Atithi Devo Bhava,” which translates to “the guest is God.” It made offers for lodgings and services to Pakistani guests, implying that they could require comfort following their team’s expected loss. However, the advertisement also offers discount rates based on the number of runs Pakistan loses by. ‘Offending’ promo codes have also fueled the fire.
The message of the advertisement flopped since it was viewed as sarcastic and in poor taste. It sparked a flood of critical reactions on social media, with many criticizing the brand’s effort at levity in the midst of a highly anticipated athletic event.