Reliance Retail, the retail division of Mukesh Ambani’s billionaire-led Reliance Industries Ltd, announced on Thursday that its youth-focused fashion retail format, Yousta, had begun operations with the inauguration of its first store in Hyderabad’s Sarath City Mall.
A brief about Reliance Retail launches the ‘Yousta’ fashion retail model, which sells all items for less than Rs 999
According to a statement from the business, Yousta provides young customers with high-fashion at competitive costs through modern, technologically advanced store layouts. For instance, all of the products have a price below Rs 999, with the majority of them being under Rs 499.
Yousta is a young and dynamic brand that highlights a way of life that will grow and adapt with the youth of this country, according to Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail, who spoke about the launch.
The team will continue to consult with India’s youth to comprehend their changing fashion preferences. Each day will be “Day One” in terms of its novelty and applicability. Because for us, they are absolute stars, Yousta will not only provide the kids a voice but also the freedom to express themselves,” he said.
According to a press release, Yousta’s locations will have a variety of tech features, including charging stations, self-checkout counters, and screens with QR codes for information sharing.
Customers may donate worn clothing at Yousta stores and have it repurposed for community programs thanks to a partnership between the retailer and a nonprofit organization.
The brand’s selection is now offered in its first location in Hyderabad and online through Ajio and JioMart.
Reliance Retail Ventures Ltd (RRVL) will receive an investment of Rs 8,278 crore ($1 billion) from Qatar Investment Authority (QIA), acquiring a roughly 1% share in the company, Reliance said on Wednesday.
The investment in India’s largest retailer would be made by a wholly-owned subsidiary of QIA at a price tag of Rs 8,278 lakh crore ($100 billion).
