Puma’s partnership with Harry Sandhu is intended to appeal to young people and increase the brand’s relevance.
As part of its dedication to interacting with youth culture and enhancing the brand’s geographic relevance, Puma India has chosen Indian singer Harrdy Sandhu as a brand ambassador.
A quick summary of Harrdy Sandhu’s role as brand ambassador:
Along with Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara, and Dutee Chand, Sandhu is now a member of Puma’s roster of ambassadors.
According to the agreement, Harrdy will interact with Puma’s sizable client base and produce unique content that will help the brand maintain its market-leading position in India. He will promote the brand’s clothing, accessories, and footwear, the business said.
Puma India & Southeast Asia’s Managing Director, Abhishek Ganguly, “As a company, Puma is really dedicated to cultural inspirations. Along with sports, our goal is to engage and sway our target audience through the arts, music, and movies. India is a musically inclined country, hence music plays a significant role in our national discourse.
Harrdy is the ideal brand match due to the intersection of music, culture, and sports, and we are optimistic that our collaboration with him will lead to greater engagement with India’s sizable youth population.
