Vineeta Singh to pitch SUGAR Cosmetics to sharks on Shark Tank India Season 2 grand finale

Vineeta Singh to pitch SUGAR Cosmetics to sharks on Shark Tank India Season 2 grand finale

Vineeta Singh, the CEO of SUGAR Cosmetics and one of the judges on the second season of the iconic Indian TV reality series Shark Tank India, will present her SUGAR Cosmetics concept to the sharks on Friday. The 50 episode series is currently in its final week.

In-depth details about Vineeta Singh to pitch SUGAR Cosmetics to sharks on Shark Tank India Season 2 grand finale

Singh, who assessed the company ideas for two seasons in a row, stated that while pitching SUGAR Cosmetics to the Sharks was intimidating and exciting all at once, judging and weighing a business idea was different.

Singh wrote on LinkedIn on Friday, “Even though I put myself in the pitcher’s shoes throughout every Shark Tank India pitch, standing there & pitching SUGAR Cosmetics from 2016 to the Sharks was at a new level.

She continued by saying that Peyush Bansal of Lenskart and Aman Gupta of boAt Lifestyle warned her that she wouldn’t receive any tolerance or pity. When the questions are posed, they claimed that she will be interrogated in-depth.

This year’s second season of the famous show featured numerous cutting-edge scientific proposals. Some presentations contained well-thought-out plans and bootstrapped company strategies. The majority of Sharks claimed that several of the pitches left them wondering about the entrepreneurs’ level of focus and how persuasively they presented their concepts to convince the Sharks to invest in them.

Singh previously talked about her intense experience during the show in an Instagram post. “Final week for Shark Tank India Season 2 gets started today, and similar to last year’s experience, with every pitch, debate, and conversation, I’m just blown away by three thingsโ€ฆ The wide variety of viewers this show has across India From sixth graders in school to CISF officers at airports to even the security guard at Jio World Drive who said: “๐˜”๐˜ข๐˜ฅ๐˜ข๐˜ฎ, ๐˜ฉ๐˜ถ๐˜ฎ๐˜ฆ๐˜ช๐˜ฏ ๐˜ฃ๐˜ฉ๐˜ช ๐˜ฌ๐˜ข๐˜ฃ๐˜ฉ๐˜ช ๐˜ฌ๐˜ถ๐˜ค๐˜ฉ ๐˜ฌ๐˜ข๐˜ณ๐˜ฏ๐˜ข ๐˜ฉ๐˜ข๐˜ช” – it’s overwhelming to see how India across income groups continues to be a nation that thrives on inspiration and the romance of the “what ifs” coming true – no matter how statistically insignificant they may be. The age requirement is a roadblock to starting up. It was almost unbelievable to watch two 19-year-olds from a small town pitch their start-up @zillionaireindia with poise and assurance. It’s almost as amazing to hear Nanaji, an 85-year-old from @avimeeherbal, declare, “baal toh main ugaake hi chhodunga,” with such fervour and commitment. Finally, I’d like to mention how wonderful my photography abilities have gotten after answering at least a thousand requests for photos of Vineeta and myself over the past year.

Aman Gupta, Co-Founder-CMO of boAt, Namita Thapar, Executive Director of Emcure Pharmaceuticals, Vineeta Singh, CEO of SUGAR Cosmetics, Peyush Bansal, Founder-CEO of, and Amit Jain, Co-Founder-CEO of CarDekho Group and, are the six sharks on the second season of Shark Tank India on Sony LIV. In Season 2, Amit Jain took Ashneer Grover’s spot.

Some of the successful pitches this year included the Made-in-India Android laptop brand Primebook, which was able to attract Rs 75 lakh investment from Peyush Bansal and Aman Gupta; Solinas, a robotics startup based in Chennai that aims to do away with the need for manual cleaning of sewage pipes, received Rs 90 lakh funds from Anupam Mittal and Peyush Bansal; and Mahantam, a startup that has created an automatic tea glass-washing machine.

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