With the accomplishment of transporting 50 million passengers since its founding, full-service airline Vistara achieved a historic milestone.
Details on Vistara celebrates its 50 millionth client flight with a unique campaign
The airline created a unique campaign with the hashtag #50MillionFeelings to recognize this accomplishment and the variety of feelings their passengers have expressed over the years.
The 50 millionth customer was treated to an incredible voyage to kick off the celebrations. In addition to other benefits, the lucky passenger gets a plush chauffeur-driven car for pick-up and drop-off, a cabin upgrade to Business Class, a free Gold Tier membership for the Club Vistara loyalty program, admission to an exclusive lounge, and help with luggage.
In order to improve passengers’ travel experiences, the airline also upgraded passengers to their Premium Economy & Business Class seats at major airports.
At the airports in Delhi, Mumbai, and Bengaluru, the airline displayed an outstanding anamorphic 3D display, heightening the significance of the occasion. This spectacular display captured the 50 million emotions that Vistara’s clients have felt over the years.
Additionally, Delhi and Mumbai featured creative hoardings that heightened the festivity.
The campaign’s insights were provided by Deepti Sampat, Vice President of Marketing at Vistara. She said, “We wanted to tell our story of achieving an important milestone of flying 50 million customers – 50 Million Customers, 50 Million Journeys & #50MillionFeelings.”
Sampat emphasized the creative strategy used for the campaign, highlighting the 3D anamorphic displays at significant airports that attracted attention and inspired pride in both customers and staff.
Vistara’s incredible achievement of transporting 50 million passengers demonstrates its dedication to offering superior service and fostering unique experiences for its guests.
The airline’s ongoing efforts to make every voyage exceptional and forge a close emotional bond with its devoted customers are demonstrated by the #50MillionFeelings campaign.
