Recognizing the significance of technology in enabling its growth, YouTube India is putting its emphasis on artificial intelligence (AI) to develop and serve a variety of content creators across the nation.
Details on YouTube becomes 15 years old in India; continued digital innovation will be the main focus
In a meeting with media in the nation’s capital, YouTube India emphasized its dedication to using AI to help shape the company’s future. In a poll the corporation performed in May 2023 to determine consumer preferences, it was discovered that 69% of participants were willing to consume material produced by animated or virtual influencers. This demonstrates that viewers are becoming more accepting of content produced by AI.
The online video sharing website said that during its 15 years in India, YouTube has consistently improved its creative offerings, placed a focus on individualized viewing experiences, and promoted opportunities for increasing income for creators.
The Director of YouTube India, Ishan John Chatterjee, emphasized that digital video has always had the exceptional capacity to transcend literacy and geographic constraints. In many respects, YouTube’s path in the nation reflects India’s own digital transformation experience. After 15 years, YouTube has evolved significantly as a hub for global trends and a window into a vibrant, curious, and connected India that has adopted video as its primary form of communication, the author added.
With the use of frictionless and multi-format content creation tools and methodologies, the platform also showcased its success story. In the study conducted in May 2023, 49% of participants acknowledged using memes in recent months.
According to India’s Pawan Agarwal, Director of Music Partnerships, “Today’s consumers expect personalized experiences in a variety of formats to satisfy a variety of needs. And as tastes change, entertainment is being redefined, and consumption is becoming more interactive.
The incorporation of AI and YouTube India’s ongoing dedication to creative empowerment point to an exciting trajectory for the platform’s growth and influence in the Indian digital environment as it enters its next phase.
