According to a report quoting insiders informed of the move, the Tata group made a bid for a stake in Bisleri International, the largest packaged water manufacturer in India, on September 12.
A brief about Bisleri International Receives a Bid for a Stake from the Tata Group:
One of the executives added, “The Tata group has made the offer to Bisleri for a stake acquisition which it wants to grow up eventually.
Since Bisleri mineral water dominates each of these channels, “this would give the Tatas a massive foothold in packaged drinking water across the entry-level, mid-segment, and premium packaged water categories, and a ready go-to-market network across retail stores, chemist channels, institutional channels, including hotels, restaurants, and airports, aside from bulk-water delivery.”
According to the report, Bisleri owner Ramesh Chauhan’s succession planning is also to blame for the stake dilution.
According to the company’s official website, Bisleri operates more than 150 manufacturing facilities across India, as well as a network of more than 4,000 distributors and 5,000 trucks.
The packaged water business in the nation is thought to be worth Rs 20,000 crore, of which 60% is unorganised. 32 percent of the organised market is owned by Bisleri.
