The parent company of Snapchat, Snap, announced on Tuesday that it will start giving top Indian sound producers who are distributing music on Snapchat monthly grants of up to $50,000 in the middle of November.
To handle and distribute payments for up to 20 artists per month at $2,500, Snap has teamed with independent digital music distribution provider DistroKid.
A brief about Snapchat will provide Indian sound creators monthly grants of up to $50,000:
The “Snapchat Sounds Creator Fund,” a new award initiative announced by Snap in India, is intended to recognize up-and-coming musicians in the nation who are defining cultural moments on Snapchat and Spotlight alike.
According to a statement from the corporation, the monthly grants are only available to Indian artists who are at least 16 years old and, if necessary, have a parental agreement.
“We are thrilled to assist independent and up-and-coming Indian artists who are inspiring Snapchat content. Our objective is for musicians to feel inspired to continue creating and pursue a career in music by offering significant finance and creative support “the interim market development lead for Snap, Lakshya Malu, stated.
In India, users frequently use the Sounds function, which enables them to add both original music and licensed music to their Snaps. By adding music to their Snaps, users can communicate in a playful manner.
More than 2.7 billion videos have been generated with music from Sounds on Snapchat since the service’s introduction, and more than 183 billion people have viewed the globe.
Every time licenced music is well-liked by its audience, according to Snap, it will have the chance to be added to relevant playlists in its Sounds creative tool, in a Snapchat Lens, or in Spotlight.