Suryakumar Yadav, an Indian cricketer, has increased his per-day brand sponsorship fees from Rs 15-20 lakh in 2021 to Rs 65 lakh at the upcoming T20 World Cup. According to Mint, the 32-year-old batsman is now working with roughly ten businesses, and that number is set to grow soon.
Kumar will also sign ten new brands, including three multinational firms, before the end of 2022. He presently works with Sareen Sports Industries’ Royal Stag, Dream11, Pintola peanut butter, Boult Audio, and SS cricket equipment.
A brief about Suryakumar Yadav has raised his daily fees to Rs 65 lakh
According to Mint, Kumar has outperformed Rishabh Pant and KL Rahul in terms of endorsement value. In October alone, Kumar struck deals with GlobalBees-owned UrbanGuru, Boult Audio, Pintola peanut butter, and Das Foodtech. Successful young cricketers command endorsement fees ranging from Rs 50 lakh to Rs 1 crore every day.
“Backed by his on-field performance, his social media presence has increased by more than 300 percent, and he’s now among the top ten active Indian cricketers on Instagram,” RISE Worldwide Limited’s head of sponsorship sales and talent management, Nikhil Bardia, told Mint.
“He is quickly establishing himself as a match-winner, something that very few cricketers have done. His ability to play in all directions has drawn marketers searching for a new, competent, and dependable face in the industry. He has the ability to expand his portfolio to include more than 15 brands, including Pant, Jasprit Bumrah, and Hardik Pandya “Aviral Jain, managing director of valuation advisory at Kroll, an American corporate investigation and risk consulting business, also commented.
Kumar is the second-highest run-scorer in the current T20I World Cup, trailing only Virat Kohli. He has 225 runs in 5 games and a strike rate of 193.96. He has three scores this season, the most of any player with fifty or more.
He is now the world’s highest-rated ICC T20I batsman.