YouTube revealed at Brandcast 2023 that all of its TV users would now watch 30-second, skippable adverts on linked TVs. Viewers used to see two 15-second adverts each time. The company additionally disclosed that consumers will now have the choice to pause a video if they wish to learn more about it.
A brief about For those who watch YouTube on TVs, Google has introduced 30-second non-skippable ads
YouTube claimed that it chose the 30-second commercial because longer form creative allows for better storytelling. “30 second non-skips are coming to YouTube Select on CTV. We are aware that showing longer-form content on a huge screen supports your goals and enables better storytellingWe’re making it simpler for you to leverage existing assets in front of the most-streamed content because YouTube Select now places over 70% of impressions on the TV screen. According to Google-owned YouTube, this format also melds neatly with what viewers already anticipate and enjoy on a wide screen.
The only option to escape these YouTube commercials that cannot be skipped is to subscribe to the service’s premium version. In India, the monthly fee for YouTube Premium is Rs 139; however, if you want to have it renewed automatically, the fee is Rs 129.
In addition to this, YouTube has revealed that users will be able to pause videos to acquire more details. We’re bringing new Pause experiences to CTV, so you can drive awareness or action by controlling that special interactive moment when people pause a video, according to a statement from YouTube. For viewers, this is seamless and enables them to discover more about your brand.
These features are currently only accessible in the US. However, it is anticipated that customers in India will soon get access to them.
Additionally, YouTube disclosed that a lot of advertisers use Google AI to produce engaging advertisements. Sony Electronics recently added pertinent voiceover to its product advertisements using Google AI and saw a 25% increase in recall. According to Google, “from endless iterations of your ads to videos trimmed or flipped for the right formats, Google AI helps businesses market at the speed of consumers.”
