Want to become a social media sensation? You’re getting a notice from LinkedIn: Try that somewhere else.
Details on LinkedIn updates its Algorithms
“When things go viral on LinkedIn, usually that’s a sign to us that we need to look into this, because that’s not celebrated internally,” explains Dan Roth, editor in chief of LinkedIn.
What then is honoured? This response has evolved over the past few months as a result of significant changes LinkedIn made to the functionality of its feed. As a result, you’re definitely seeing a lot less selfies and some material is being rewarded while others have less reach.
These changes will affect you if you’re one of the millions of entrepreneurs who share or interact on LinkedIn, so it’s important to be aware of them. (I’m upfront and say that I post every day.) I therefore requested an explanation from Roth and his associate Alice Xiong, director of product management and head of LinkedIn’s search and discovery products.
Listen to this episode of my podcast Problem Solvers to hear our entire discussion. I’ve outlined what you need to know here. We’ll discuss:
The significant updates to LinkedIn’s feed
How to draw more attention to your posts
Why does LinkedIn dislike “viral” content so much?
Here is what has changed in brief:
1. Your followers are more likely to view your post if you post on LinkedIn.
Why? because users have said they desire that.
individuals have told us that they value knowledge- and advice-based content the most, and they value content from individuals they know and care about the most, according to Xiong.
People who follow others have seen a 10% boost in the number of postings they are viewing on LinkedIn thus far.
2. On the entire site, posts that offer “knowledge and advice” are now given priority.
This is the opposite of the change mentioned above, and it’s the main way for those who don’t already follow you to see your postings.
A post may now be displayed to other users on LinkedIn who are likely to find it relevant and valuable once the system determines whether it offers knowledge and guidance. The question of whether or not we think we are assisting our members in feeling and being more successful is, in our opinion, the most crucial factor in the equation. Xiong claims.
According to her, since the adjustments went into place, LinkedIn has witnessed a roughly 40% rise in “people checking out and viewing content that is grounded in knowledge from people that are outside of their network.”
