According to Amul’s new Managing Director (MD), Jayen Mehta, the company is expanding its selection of non-dairy goods and is working towards being a full-service food and beverage provider. Mehta claimed that it will enable India’s top dairy brand to compete with Nestle, Britannia, Coca-Cola, and ITC in an interview with The Economic Times (ET).
Details about MD Jayen Mehta said Amul is aiming to become a total foods and beverages company
“Dairy remains our core, but we have a robust pipeline of growth,” he said in an interview with ET. “We want to straddle every foods category consumers use in the kitchen, and we are going about it with speed, scale, and larger investments.”
Gujarat Cooperative Milk Marketing Federation owns the Rs 61,000 crore brand Amul. The business has chosen which segments to expand quickly. They include frozen foods, organic foods, non-dairy beverages, snacks, pulses, cookies, and edible oil. Moreover, Amul is establishing “Ice Lounge” parlours for high-end ice creams.
Some FMCG companies in India recently announced plans to expand their product lines and product categories. Britannia and the French cheese manufacturer Bel SA established a joint venture in November of last year. Moreover, Nestle and ITC have made strategies to promote manufacturing and innovation growth.
“Because more participants contribute to the creation of new items and categories, we are not concerned about competition. Having said that, we still have to compete; our rivals include Coca-Cola with its seltzer goods, Britannia with its cheese and biscuits, ITC with its basics, and so on “Mehta stated to ET.
Mehta stated that it was “imperative” because “the cost of feed and fodder is a direct cost to the farmer” in response to the record-high inflation in the dairy industry and three price increases in the previous year.
In addition, he added, “crop failure and unseasonal rainfall are elements that are not even reflected in topline inflation estimates.”
The Amul model, he continued, has the potential to become global.